Next Great Spot: Thailand’s Asian Riviera”

Author:Bob Morris
Date:08/19/2010

On Thailand’s west coast, just a 30-minute drive from the ultra-popular resort of Phuket, the area around Surin Beach is fast earning a reputation as the “Asian Riviera.” In recent years, a number of celebrities like actor Leonardo DiCaprio and model Naomi Campbell have bought homes here, drawn by lustrous water, gorgeous beaches and an abundance of creature comforts. Another big draw – exceptional architecture that combines a sense of contemporary high style with Asian influences.

On the mountainside, and not visible from main road, the landscape is dotted with private luxury villas like the exclusive Villa Chan Grajang estate, currently for sale at $US 8 Million. This private and secured estate, like other multi-million dollar villas in the area, is perched high above Surin Beach with breathtaking views of the Indian Ocean.

“We are seeing the Surin luxury market starting to mature as affluent individuals are demanding property and vacation rental villas that deliver privacy and a 5-star experience,” says Joanne Baylis, founder of Awesome Villas (www.awesomevillas.com) and the owner’s representative of Villa Chan Grajang.  “Villa Chan Grajang is a good example of a Surin lifestyle property that is impeccably maintained, staffed and operated.”

When not in use by the owner, the villa also enjoys an occupancy rate of almost 100 percent, with a long list of notable names among the regular visitors.

“Surin Beach is becoming an iconic Asian island getaway for the rich and famous come to unwind,” says Bill Barnett, Managing Director of C9 Hotelworks, one of the region’s leading hospitality consultancy firms. “They are attracted to Surin for complete privacy in an exotic Asian destination, be it a mega villa overlooking the stunning Phuket west coast or a cruise to Phang Nga Bay in a super yacht.”

The region is consistently rated as one of the world’s greatest sailing, diving and golfing playgrounds, plus there are countless superb beaches and natural wonders to explore. Phuket’s international airport, just a 20-minute drive, offers a large number of flights on the world’s major carriers. In addition, up to 50 private jets arrive each week during the high season, as the international elite fly in and out of the island on an increasingly regular basis.